FOR IMMEDIATE RELEASE

September 20, 2022                                      

MEDIA CONTACTS:

Erin Jones, 502.774.0767

Ali Hawthorne, 502.262.8850

LOUISVILLE’S ACCLAIMED WATCH HILL PROPER

ANNOUNCES MENU & DINING EXPANSION

The famous Norton Commons Bourbon Bar and Kitchen expands its menu.

Louisville, KY (September 20, 2022): Already a Louisville favorite since its opening this past spring, Watch Hill Proper is announcing a kitchen and menu expansion that will give the public a more upscale restaurant experience moving forward. Beginning September 23rd, Watch Hill Proper Bourbon Bar & Kitchen will offer a full dinner menu and additional seating to accommodate patrons coming in to dine.

The new menu is designed by Chef Michael Crouch and will feature more of the Chef’s innovative, modern cuisine with a classical French influence. The expanded kitchen space, which has now doubled its original size from 500 sq ft to 1,000 sq ft, will also allow for the addition of Sunday Brunch service beginning next month.

“The Culinary team and I are eager to provide our guests with a more fluent and elevated dining culture that matches our impressive whiskey selection. This expansion and new kitchen elements will allow us to offer more than we had previously. Everything from my dinner series to tasting menus are designed to give you an experience you won’t soon forget, " said Chef Michael Crouch.

“We are elevating the dining experience of Watch Hill Proper. We are excited to have Chef Michael Crouch and now have the means to truly showcase his culinary capabilities and the talented team he has put in place. This new kitchen and full dinner menu bring everything together, allowing us to offer a more elevated dining experience that matches our unparalleled whisky selection, great wine selection, and world-class cocktails,” stated Josh Howes, Co-Founder.

Since opening in April 2022, Watch Hill Proper’s American whiskey selections have grown to over 1600 unique bottles, making it the largest American Whiskey bar in the world. The restaurant is on pace to host over 200 public and private events this year, which include bourbon and wine tastings, meet and greets with bourbon master distillers, themed dinners led by Chef Michael Crouch, and the Fred Minnick dinner series. The restaurant also offers space available for private events such as rehearsal dinners, birthday parties, and corporate events. Watch Hill Proper will no longer accept new members to its membership program after September 30th to better to serve the general public and its current members.

Watch Hill Proper will now be open Tuesday-Thursday from 4:00 pm-11:00 pm and Friday-Saturday 4:00pm-Midnight. The kitchen will close one hour before the bar closes. Currently closed: Sunday and Monday; however, look for updates in October with the rollout of Brunch service.

About Watch Hill Proper:

Watch Hill Proper Bourbon Bar & Kitchen, located in Norton Commons, is the world’s most extensive American whiskey bar. The purpose of Watch Hill Proper is to be a dining destination that celebrates American whiskey from all around the country but in particular Kentucky bourbon. The restaurant hosts many public and private events, including bourbon and wine tastings, meet and greets with bourbon master distillers, and themed dinners. For more information, please visit www.watchhillproper.com.

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